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Understanding 9/11Direct Marketing
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Includes bibliographical references ([p. 148]) and index
Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
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